Arena gets transparent LED screen

Arena gets transparent LED screenA US arena will soon install a large transparent LED screen in a bid to boost advertising revenue and inform visitors about the venue’s events.

The LED screen measures 3,400-square feet and is constructed of Mediamesh which renders it transparent when not in use.

Supplied by A2aMedia, the screen will be installed in the AmericanAirlines Arena this spring and construction is expected to take just two months.

The venue is home to the National Basketball Association’s Miami Heat team.

Eric Woolworth, president of business operations at the Heat Group, stated that the LED screen will have a positive impact on the local area.

“The new LED Spectacular will provide the official sponsors of the Miami Heat, AmericanAirlines Arena and the events taking place at the arena with an innovative sponsorship platform,” he said.

“This installation will solidify the AmericanAirlines Arena as a trendsetting landmark and reinforce its importance in South Florida history.”

In other news, the Steven’s Institute of Technology, New Jersey, recently installed LED scoreboards into its arena to boost viewer experience of basketball games.

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