Roadside LED screens installed in London

Roadside LED screens installed in LondonMotorists are being targeted with the launch of roadside LED screens.

Clear Channel Outdoor has announced that five LED boards will be erected this week in London.

The screens are located in order to target shoppers travelling to Chiswick, Vauxhall Cross, Fulham Palace Road, Billingsgate and the West End.

Rob Atkinson, managing director at Clear Channel Outdoor, stated that the LED screens had been carefully located to reach as many people as possible.

The boards have been located near stop signs so motorists have time to read adverts displayed on them.

In addition, product manufacturers can choose to alter their adverts depending on the time of day in order to boost revenue.

“We believe our network will provide the highest quality digital experience in the best locations,” said Mr Atkinson.

“With consumers using more digital platforms and requiring relevant content on demand, the media industry has a duty to constantly adapt and evolve to meet their needs.”

The company also plans to install digital signs in six shopping centres across the UK before Christmas.

I would recommend LED Synergy to anyone considering purchasing an LED sign. We have had so many compliments since it was installed and it has been a valuable asset.

Tom Hughes

OSI Food Solutions