Live streaming to LED displays harnessed by advertisers

Commuters and consumers visiting one of several major London rail stations were privy to exclusive footage beamed from the launch event for the new Suzuki Swift directly to large scale LED displays.

The screens were used in what is considered to be an industry first on August 31st as the idea of streaming footage in real time as part of an advertising campaign is unique.

The intelligent use of public LED advertising hoardings formed a key component of the Design For Life campaign which Suzuki is running to publicise the launch of the updated Swift model.

A total of ten large LED display and other advertising screens located in stations such as Waterloo and Victoria broadcast from the Westfield Shopping Centre, where renowned artists created large scale works before assembled consumers in order to replicate a TV ad for the Swift.

Although the live streaming took place during the evening, the LED signage was harnessed during the day in order to alert commuters and shoppers to the excitement that was to come!

As well as using LED systems and other digital signage solutions to publicise the Suzuki Swift, the firm will also be harnessing traditional methods of marketing, such as email campaigns and print advertisements.

JCDecaux’s James Power,said that the firm’s work with Suzuki on this project proved that the flexibility and versatility of digital advertising was still capable of creating memorable events and attempting something new.

Mr Power estimates that over a million people witnessed the launch of the Suzuki Swift thanks to this campaign and he said that this would otherwise have been an event which only those present at the actual venue would have been able to experience. LED systems and digital technology played a key role in this campaign.