LED screens showcased at digital event

LED screens will be used to highlight how the devices can help to boost sales for retailers.

The National Retail Federation (NRF) is soon launching its annual show in the US which informs traders on the best ways to advertise products to consumers.

Held in New York City, the event runs from January 11th until the 14th at various venues.

This year will see a large number of stalls devoted entirely to promoting LED boards as an advertising tool.

For instance, organisers have put together a Sonic Bar where screens take-up 12,000-square feet of space.

Susan Newman, vice president of conferences for the NRF, told Digital Signage Today that visitors will get the chance to see the impact of LED screens and how they can help to showcase products.

“We will use the Sonic Bar to show retailers how to get their customers’ attention, get them involved through gaming and social retailing, and keep them as loyal customers for years to come,” she said.

In other news, up to 130,000 people are expected to attend Las Vegas’s Consumer Electronics Show, which features a range of LED screens.