LED screens installed at "prime" venue

LED screens installed at "prime" venueA major new London shopping centre has seen the installation of three LED screens.

Supplied by Lighthouse, the LED screens were recently erected near the Westfield retail centre in Shepherds Bush.

Motorists navigating the nearby Holland Park roundabout are the target of three screens which measure approximately 12-metres by 3-meters each.

Both retailers and consumers are expected to benefit from the boards which display a host of information regarding products on sale and information about London.

Simon Taylor, general manager of Lighthouse's UK and northern Europe office, explained that the LED screens were located to draw in as many shoppers as possible to the centre.

He said: "Holland Park roundabout is a prime advertising site.

"The management at Westfield naturally wanted to take advantage of the many thousands of road users which pass the roundabout each day."

Meanwhile, the company recently installed LED screens at Wuhan Tianhe Airport, China, in a bid to boost advertising revenue.

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