LED boards displayed in football centres

Sports centres across the UK will soon be displaying LED screens in reception areas.

Powerleague arranges five-aside football matches in the UK and has recently signed a five-year contract with Amscreen.

The LED boards will be installed in 44 of the company’s sports centres, which attract 125,000 visitors each week.

Advertising appearing on the screens aims to target the centres male visitors.

Figures from Powerleague reveal that 97 per cent of its visitors are male with 92 per cent of them aged under 40-years-old.

Products reported to be advertised on the boards include Carling, Lucozade, Nike, Xbox and Nivea For Men.

Advertisers can update images on the displays using mobile devices due to innovative technology installed in the screens.

In addition to products, the LED boards will also feature news and information regarding the sports centres.

Amscreen recently announced that it was installing “plug-in and play” screens to retail outlets in the UK.