Large scale LED display adorns Russian sports stadium

A new LED display has been erected within a sports stadium in Russia, giving fans a modern, engaging advertising experience at each and every match and event which is held.

Petrovsky Stadium is the home of the new LED display and it is one of St. Petersburg’s top sporting venues.

The LED board itself covers an impressively expansive area of 217 square metres and it will be an important tool for advertising, encircling the pitch without distracting from the on-field action.

LED displays are used as sporting venues across the world, with advertising being one of the key reasons to operate a screen during major events. This not only allows the organisers to increase revenue but also means that they can advertise other relevant events which visitors might find interesting, resulting in return trips and more fun for everyone.

The LED display was supplied by Shenzhen Absen Optoelectronic and it won the contract thanks to its work at a football stadium in the Netherlands, which indicates the importance of having a good reputation in this industry.

LED displays have allowed pitch-side advertising to evolve significantly over recent years. While static posters used throughout history are still present, the dynamic, exciting nature of the content, which it is possible to place on LED boards, makes them far more desirable for all involved.

Perhaps the best reason to use LED boards in sports stadia is that they do not present a particular challenge for firms who want to market themselves to fans. Even small companies can put together an ad to be displayed via a digital network without any huge associated costs, allowing them to plumb more of their budget into getting their brands seen at big games and engaging with all their customers.