LA Gets First Giant LED Screens

A new building in downtown Los Angeles (LA) is attracting a lot of attention. The two residential towers on the corner of Figueroa and 12th are wrapped in giant LED screens.

This marks the introduction of the LED display “spectacular” market in the city, with the screens covering an eight-storey parking garage. What’s even more unusual is the convex and concave design of the screens, which has been created to mirror the building’s architecture.

In total, the bespoke LED displays cover 18,000 sq ft and boast more than 17 million pixels. When the screens went live, they showcased a Nike advert featuring Serena Williams.

However, the aim is to do more than simply provide a new advertising platform. The designers want the screens to “create visual excitement and energise downtown LA’s South Park District”.

SNA Displays is the company behind the installation, and its director of systems Stewart Ives explained that the screens will showcase content 20 hours a day.

He described the displays as “high profile” adding that “they just have to work”, and because of their location will be seen by thousands of people each day.

It’s hoped that plenty of people will see and engage with the content being shared on these giant screens, as they’re located opposite the L.A. Live and Staples Center. This neighbourhood attracts around six million visitors each year.

This is far from the only place where curved screens are being utilised. One casino in the Philippines recently introduced a curved, double-sided LED screen to an area known as the Solaire Stadium.

Set within the Solaire Resort and Casino, it’s at the heart of a new electronic betting facility where players can see the results of three games being played pop up on this big screen.