City centre shops alight with LED screens
A China-based jeweller has announced that it is using LED screens to advertise products.
Chow Tai Fook Jewellery is working in partnership with Lighthouse Technologies to install LED screens in three of its city centre stores.
Outlets in Beijing, Hong Kong and Guangzhou are set to receive the LED boards in a bid to draw in customers.
The Beijing branch will get three screens with the largest measuring 5.31-square metres, while Guangzhou's LED board will take-up two shop floors.
Bondy Tan, chief executive of the light supplier, explained that the boards make economical and ecological sense.
"Our LED solutions make an excellent alternative for companies who are concerned about energy consumption and the impact on the environment," he said.
"By employing green and energy efficient solutions, companies find that they can benefit from significant cost savings over the medium to longer term."
The company recently installed LED billboards in Le Royal Arc hotel chain in Macau, China.