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A further study into the impact of using LED boards to advertise on roadside hoardings has concluded that there is no greater risk to motorists caused by the placement of such displays on routes which they use. This research was carried out in the US, where there are already more than 2000 digital LED boards…

French advertising firm JCDecaux, is looking at expanding its digital signage network, which includes LED systems at tube stations and shopping centres in London, so that the rest of the UK is covered by this versatile marketing medium. The company is still going to retain its focus on creating engaging platforms for advertising in rail…

The next generation of LED display technology has been created by South Korean manufacturer LG. Although most people are just starting to get used to the idea of Organic LEDs (OLED), now LG is working on Quantum-Dot LED displays (QLED), which will represent several steps forward towards a greener, brighter future. LG worked in partnership…

Taiwan’s largest tennis competition, the Taipei Ladies Open, was completed in November and during the exciting matches it was large LED boards which kept the audience and sportspeople on top of the latest scores. The LED displays used during the event measured 300 inches across and harnessed the digital signage system designed for sporting by…

German scientists are working on technology which will cut down on the cost of building LED displays by using next generation organic LED (OLED) systems and a more efficient manufacturing process. The Fraunhofer Institute for Laser Technology set its researchers the task of reducing the price of creating LED boards and a partnership with electronics…

In what is a first for the UK and Ireland, an LED display is being set up in a retail outlet for fashion franchise New Look located in Dublin, which uses the latest MicroTiles technology to create an engaging, original experience. The New Look store opened at the beginning of November 2010 and the MicroTiles…

US retail chain Westfield Media Group has harnessed a range of cutting edge LED displays to form part of its ostentatiously-named Digital Spectacular Network at shopping centres across the US. The LED systems are being supplied by Daktronics and a vast audience will be reached by the content that appears on the HD ready displays…

Target Field, home of the Minnesota Twins in the US, has just seen its outdoor viewing and signage technology updated with the addition of a pair of new LED-powered elements. The first comes in the form of a large scale LED display and the second is an LED tower which stands proud above one of…

A network of LED displays and digital signage located in 12 of London’s busiest stations will be used by Vogue magazine in order to promote the upcoming December issue, which will be made available with exclusive content for anyone who buys it to view within the associated iPad application. Vogue is partnering with WIRED magazine…

A new network of LED-backlit displays has made its debut in Glasgow, providing users of the subway system with information and creating a platform for advertising that will have a large audience on a daily basis. The network uses technology from Remote Media’s signagelive range and is managed by Primesight. Five of Glasgow’s subways now…