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The future of advertising through bespoke LED displays remains bright, especially as technology advances. However, on the technology front, we’re just bringing an interesting new product to your attention which might not be your favourite thing if you rely on LED displays for your marketing. When you use your internet browser, there are add-ons you…

​   Paris Fashion Week is always an incredible showcase of ingenuity, innovation and beautiful designs and the event at the end of September this year didn’t disappoint. One runway in particular garnered a lot of attention – that of Balenciaga, which used a curved LED panel tunnel to really wow audiences and showcase its…

Display technology in sports grounds has been evolving and improving consistently in recent years, and now it seems that Southampton FC are taking the next step with their pitch-side LED displays. The Drum revealed that the Premier League football club has invested in some particularly exciting bespoke LED displays – ones that can be used…

The first-ever LED fence advert was used at the Stratford-upon-Avon racecourse earlier this month. BetVictor used the revolutionary steeplechase fence to display an animated graphic of the company’s logo on the final fence of the home straight. Ahead of the race, the company stated that it believed the LED advert would deliver “fantastic exposure and…

A new study looking into out-of-home (OOH) advertising and the effects this can have on other areas of running a business has found that nearly half of those companies questioned use it for brand building… with this kind of marketing resulting in greater trust in social media platforms among consumers. Carried out by Rapport (part…

A new building in downtown Los Angeles (LA) is attracting a lot of attention. The two residential towers on the corner of Figueroa and 12th are wrapped in giant LED screens. This marks the introduction of the LED display “spectacular” market in the city, with the screens covering an eight-storey parking garage. What’s even more…

Sports fans will know that LED screens and displays play an important role in any stadium, whether it’s providing real-time information during a match or showing different types of advertisements. You will find that sports teams across the world are not done with how they can take full advantage of the tech and continue to…

You will no doubt be able to see the benefits that come from LED screens on motorways in the UK, especially for the real-time information you’ll have access to while you’re driving. It’s unsurprising that a country like India is following a similar route to help improve the efficiency of the country’s roads. The Hindu…

Football fans are fully aware that LED displays are an important part of any club’s home stadium. If it’s not for the real-time information shown during matches, then it’s a way for a football side to advertise one of their many sponsors. However, LED screens are proving to be as valuable on the pitch as…